Have you ever wondered why many businesses have their own blogs? Businesses blog because there are fantastic benefits to creating your own content related to your industry. Let's take a look at some of the reasons you might want to start a blog for your business...
Improve your Website's SEO
We put this first because it's probably the most important. Writing blog articles related to your company's products will improve your website's search engine optimization. This means you have a better chance of potential customers finding you organically (without paid ads) on Google.
Building your website's SEO is a fairly slow process but by regularly adding relevant content to your business blog, you're indicating to Google that your site is an authority on your subject matter. The higher you rank in Google search results, the more traffic you'll get to your website and you'll have a chance to turn those blog readers into customers.
Establish Yourself as an Expert in your Field
Writing thoughtful and informative posts helps to establish yourself as an expert in your field. By blogging regularly about your industry, you're making customers and future customers aware that you are up-to-date on what's happening in your industry and you're keeping them informed.
Encourage Inbound Links
Inbound links are links from other websites to your website. When another individual or company links to one of your blog posts, it increases the value of that post by indicating to Google that it is quality content. This in turn helps improve your SEO.
Educate Current Customers
Your current customers may not be aware of some of your product or service offerings. Additionally, they may not be following industry news that may impact their business. Blogging for your business is a fantastic way to keep your current customers informed.
Create Your Own Social Media Content
Engaging with your customers and potential customers on social media is a necessary part of marketing and customer service today. While we don't think you need to be on every social media platform, maintaining a presence on those that are relevant to your business is a best practice.
That said, what are you supposed to share on social media? Your blog content, of course! We share our new blog posts on our Facebook, Twitter, and LinkedIn. Additionally, we enjoy sharing small business related blog posts and articles from other sites via Twitter.
Attract Potential Customers
With the increased SEO and inbound links from other sites, as well as the presence of your original content on social media, you're making it easier for new customers to find you.
Sharing a thorough answer to some of your most frequently asked questions is a great way to kick off your business blog. These types of questions are also generally SEO friendly - if you're getting questions about something, chances are it's a question that many may look to have answered on Google.
For instance, after we form a corporation or LLC, clients often ask us "How do I get a business license?" We shared how to do that step-by-step in our blog post How to Get a Delaware Business License. Now if you Google that phrase, you'll find our blog post among the first pages of results.
It can also be a post you reference later, for instance, if someone asks you the same question on social media. Now you have a helpful link to share with all of the information they need in one place.
Have we convinced you to start a blog for your business yet? These are such good reasons to jump in and start creating content related to your business or industry.
Don't know where to start? If your business website runs on Wordpress, Shopify, or another E-Commerce platform, there is a good chance that blogging functionality is already built in. If not, talk to your web developer about adding blogging functionality to your existing website or create a separate blog page for free using Blogger or Wordpress.com.