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Many small business owners benefit greatly from the use of social media. It can be an incredible way to connect with your current customer base and reach a new audience.

Remember, you don't have to be a on all social media platforms, just the ones where your current and ideal customers are. We have a post about this - how to...

Is your business susceptible to brand infringement or impersonation online? In todays digital world, failing to do a few key things to protect your brand could have major consequences for your business.

The good news is that just a few basic steps can go a long way to protect yourself and your brand online.

1. Reserve the name of your...

Managing and maintaining the social media accounts for your business can be a stressful and unwelcome task for many small business owners. Often small business owners and entrepreneurs make the mistake of thinking they have to be on every platform, or they ignore social media all together. Both of these paths are not ideal and can impact the growth of...

Have you ever wondered why so many businesses have their own blogs? Businesses blog because there are so many benefits to creating your own content related to your industry. Let's take a look at some of the reasons you might want to start a blog for your business...

Improve your Website's SEO

We put this first because it's probably the...

Ever wonder how your favorite business blogs are able to include a crisp, professional, appropriate photo with every blog post? Turns out, they're not taking the perfect photo for every post; they're using stock photos.

The use of stock photos has been common practice for decades. Originally created for print use, stock photography now primarily fills our digital spaces...

In honor of Women's History Month, Yelp has partnered with Rebecca Minkoff's Female Founder Collective to highlight companies owned by women.

As of March 1st, you may now update your Yelp page to indicate that your business is a women-owned business.

The Incorporators Ltd. is a women-owned business and we recently updated our Yelp page to reflect that.

It's 2018 and it's more important than ever for businesses to have a strong social footprint. Social media can drive traffic, sales, and can increase the overall value of your brand.

That said, it's often unrealistic for many small businesses to outsource social media management. That means more time spent on Facebook, Twitter, Instagram, or LinkedIn and less time doing...